Maximus Step Pixels
Overview
Maximus allows for users to implement multiple-step pixels to better optimize and account for customers who purchase multiple items via upsell or multiple funnels. Step pixels can be used not only for upsell support, but also any time that it would be beneficial to track revenue back to a Maximus campaign. With more complex tracking systems, residual revenue generated from other channels could also fire a pixel.
Step Pixel Format
Step pixels are available in IFRAME & Postback formats.
IFRAME
<iframe src="https://rpptrk.com/p/?cid=##MAXIMUS_CLICK_ID##&step=##STEP_NAME##&payout=##PAYOUT##" border=0 width=1 height=1></iframe>
Postback
https://rpptrk.com/p/?cid=##MAXIMUS_CLICK_ID##&step=##STEP_NAME##&payout=##PAYOUT##
##MAXIMUS_CLICK_ID## - This should be set to your tracking system’s token for the Maximus Click ID
##STEP_NAME## - This can be anything that would help optimization in reporting. We recommend using the same steps for every funnel for consistency.
##PAYOUT## - You can use either a static payout value (if you know the conversion will be a set amount) or if you use a third party system like an advertiser network and have a variable available you can place that value here also.
Example
User A arrives on your landing page and makes an initial purchase. This product is worth $10. On that sale page, you would place a Maximus step pixel on the confirmation page of that $10 sale:
<iframe src="https://rpptrk.com/p/?cid=##MAXIMUS_CLICK_ID##&step=sale&payout=10" border=0 width=1 height=1> </iframe>
That user is presented with another product and purchases the 2nd product. This product is worth $5. On that confirmation page of the $5 item, this pixel is placed:
<iframe src="https://rpptrk.com/p/?cid=##MAXIMUS_CLICK_ID##&step=upsell&payout=5" border=0 width=1 height=1></iframe>
