Taboola Marketing Objective
The Marketing Objective feature gives Taboola users the ability to set their Marketing Objective (goal) from Maximus. Marketing Objective can be set to one of the following:
- Brand awareness
- Lead generation
- Online purchases
- Drive website traffic
- Mobile app installs
Marketing Objective in Maximus
During the Add Campaign process you can select which Marketing Objective you want to use during the Campaign Details section of the process.
![](https://files.helpdocs.io/tUOM7pAgLN/articles/5lw584m27i/1551373560606/screen-shot-2019-02-28-at-12-05-49-pm.png)
You can also edit the Marketing Objective on the Campaign Details page for Taboola Campaigns by clicking on the Taboola Settings menu option.
![](https://files.helpdocs.io/tUOM7pAgLN/articles/gh8enwngaf/1539795246563/image.png)