Adding a Campaign FAQ

Network & Targeting

Why are Maximus campaigns named the way they are? What’s the naming convention?

  • Maximus campaigns are named to organize them by their different properties. A campaign is named by combining the Network, User Submitted Campaign Name, Country Targeting, and Platform Targeting. An example of this would be G_MyCampaign_US_DESK : G for Gemini, "MyCampaign" being the name it was given, the country it is running is the US, and DESK is desktop targeting.

Why does the criteria differ between networks?

  • Some networks may have different features or requirements compared to other networks. This would call for network specific criteria which may not be usable on others. As an example, minimum budget differs between networks. Click here to read our quick reference guide that details some of the difference between networks.

Which network allows you to run desktop only targeting and to target only Firefox or Chrome users?

  • Outbrain allows you to also target browsers. This targeting must be done in Outbrain. For more information, click here to read about network targeting for Outbrain.

Is there targeting available for operating systems?

  • OS Targeting is available for only Taboola and Outbrain campaigns. Click here to learn more about Taboola OS Targeting. Click here to learn more about Outbrain OS Targeting.

Which network has the most differences?

  • Gemini differs greatly compared to other networks with how they organize bids. Our Network Guide for Gemini in Maximus can be found here and explains what the differences are.

What happens to Site Rule Set upon submission of a new campaign?

  • For Taboola campaigns, the campaign is submitted with a comment that your Taboola rep can read. For all other networks, this field is used for record keeping purposes only - speak with your network representative to ask if they can apply white/black lists for you.

When adding a campaign for multiple networks at once, how do you add separate white lists?

  • Beyond Taboola, all whitelists should be coordinated with account reps. For Taboola, whitelist information is passed from the Site Rule Set field as a note on Taboola’s side for approval.​

What is a group?

  • Maximus allows companies to choose information sharing preferences between separate user accounts. Information is only shared between users that are a part of the same group. By default, one group is setup for all accounts.

How can additional groups be created?

There were new sub accounts added on the network. Will these sub accounts be added to Maximus?

  • ​Taboola sub accounts are automatically added to Maximus. The sub accounts will display in the sub account dropdown on average of 30 minutes after creation.​
  • For Outbrain and Gemini sub accounts, email with the name of the sub accounts to add to Maximus.​

What is the difference between a landing page and a weighted link?

  • Landing pages are designed as safe pages where Maximus sends bot traffic. The weighted link is the desired link you want your traffic to go to.

Can I use the same URL for my landing page and weighted link?

  • If you do not have a safe page version of your landing page, you can use the same URL for both the landing page and safe page.

What kind of information (parameters) can I use in my links?

  • Depending on the network, Maximus can pass certain information from the network to your links. Please read the Link Management documentation about macros by clicking here. Maximus only supports passing these macros/tokens.

How does Maximus decide which weighted link to use if I have multiple?

  • Maximus will combine the total weights off the set links, and then use that number to decide the percentage weight of each link. As an example, if you have 3 links and each are at a weight of 50, the total weight is 150. Thus, each link would be 33% (50/150 = 33%) weight and would be rotated at an even rate.

Fire & Forget®

Is there a limit on how low the budget can be set?

  • The daily budget must be greater than the Slow Amount setting.
  • The daily budget must also be above the network minimum. The minimum budgets for each network are:
    • Taboola: $10
    • Outbrain: $10
    • RevContent: $100
    • $50
    • Gemini: $50

How low can the CPC be set? How high can it be set?

  • The minimum campaign CPC varies by network. Below is minimum campaign CPC for each network:
    • Taboola: $0.05
    • Outbrain: $0.03
    • RevContent: $0.01
    • $0.30
    • Gemini: $0.05
  • The maximum CPC that Maximus supports is $3.00. For Gemini campaigns, the maximum Gemini CPC is $0.50.

Do I need to start a campaign with Fire & Forget enabled?

  • You can disable Fire & Forget when creating a campaign if you want to wait for it to begin optimizing your campaign, or edit other settings like sample size to achieve the same result.

What Optimization Mode should I select?

  • This depends on the goals you have for your campaign. Click here to learn more about which mode may work for your campaigns.
For a more comprehensive understanding of Fire & Forget, please watch our video webinar and read our documentation for more detailed explanations of the features of Fire & Forget.

What happens if I select a preset to load?

  • Loading a preset will update the values of the Fire & Forget settings for the new campaign.
Fire & Forget presets work only at the time they are applied - changes made to a preset will not make changes to Fire & Forget settings of campaigns that were applied that preset in the past.


What is ad text?

  • ​The ad text is the title of the ad itself. The text that is displayed next to the ad when the user is viewing.​

What is RevContent 'Targeting' type?

  • ​When creating a RevContent campaign, the options for targeting type can be either ‘Topic’ or ‘Brand’. Brand will target RevContent brand partners (i.e. while topic targeting will target based on RevContent topic channels (i.e. would be in the Editorial News channel). Currently, topic channels must be included or excluded on RevContent.​

What is RevContent 'Content' type?

  • ​When creating a RevContent campaign, a content type must be selected. The options are ‘App’, ‘Article’, or ‘Video’. ‘Article’ is the default content type and is used for campaigns where the landing page is content in article form. ‘Video’ should be selected if the landing page brings users to a video and ‘App’ should be selected for all mobile apps.​

What are the network limitations on ad text?

  • ​Taboola: 120-character maximum
  • ​Outbrain: 60-character maximum
  • ​RevContent: 80-character maximum
  • ​Content.Ad: 60-character maximum
  • ​Gemini: 50-character maximum
    • ​150-character max for the ad description​.
    • ​When using the Secondary Ad text for Gemini, the character maximum is reduced to 30 characters max for each title.

Are there any networks in which ads can be created using a .GIF image?

  • Taboola is the only network that support GIF images. If creating an ad using a GIF image, the following requirements must be met
    • Min 400x200px
    • Under 3MB
    • Must have .gif extension

I just created a Taboola campaign/added images to a Taboola Campaign. My ads aren't showing yet.

  • Taboola ads may have a small delay in processing on the network before being added to a campaign. They should appear after a brief period of time.

Gemini Settings

What kind of targeting should I use for my campaign?

  • This depends on what you know about how the campaign has performed in the past, and feel confident in targeting. If you haven't run the campaign before we recommend trying a few different campaigns targeting different genders and age groups to find what works for the best performance.

What Group should I select for Fire & Forget optimization?

  • Select the group you believe will have the greatest impact on campaign performance. If you're targeting mobile users, select a B group. Desktop targeting falls into the A groups. Click here to learn more about publisher groups.


What information can be edited or changed in the Review step?

  • ​The Campaign Name, Platform Targeting, and CPC can all be edited from the Review step. Click here to learn more about the Review step of the Add Campaign process.

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