Edit Country Targeting
For Taboola, Outbrain, and Revcontent campaigns you can update the country targeting of your campaign inside of Maximus.
Click on the 'Edit Country Targeting' menu option to open a new pop up window.
This new pop up window will display the current country targeting. You can use the dropdown to change which countries are being targeted.
Please note that in order to remove the current country you will need to select that country in the dropdown so it is no longer highlighted.
Click Update to submit your country targeting changes.
Updating the country targeting on a campaign can help if you want to add additional campaigns into what is currently being targeted - like if you're running a US targeted campaign but know you also now want to include Canada as well.
It may be more helpful in some cases to clone the existing campaign and target a new country or countries so that the historical data on the campaign is matching its current targeting. This depends on how you're optimizing your campaign, as well as the similarities of bidding between the countries you're targeting.
As an example - if you include the UK in a US targeted campaign, the typical bids for the UK may be higher or lower than the bids on US placements, and it may be more beneficial to create a separate UK campaign for this country's traffic.