Network Targeting
Each network has different options for targeting, and some of these options are available during campaign creation in Maximus. Additional targeting can be completed on the network platform after the campaign has been created. Networks have different ways of implementing targeting. Please review the network's documentation and talk to your network account rep to make sure you are targeting correctly.
Targeting Available During Campaign Setup in Maximus
During the Add Campaign process, the first step allows you to select targeting preferences.
For all networks, you are able to choose Country Targeting and Platform Targeting. Site Rule Set is also available during campaign creation, and when Taboola is selected the campaign is submitted to Taboola with a comment. For all other networks the Site Rule Set field is for record keeping purposes only.
Gemini Additional Targeting During Campaign Setup
If Gemini is selected on campaign creation, a new final step is added called Gemini Settings. Maximus will submit the campaign to Gemini with Age Targeting, Gender Targeting, and Gemini Bid Adjustments. There is an additional Fire & Forget® Optimization selection for the group you want to apply Fire & Forget to. Additional information on setting up Gemini campaigns can be found in the Using Gemini documentation.
For a better understanding of Group Bid Adjustments check out Gemini's Official Page : How to Use Native Bid Adjustments
Additional Network Targeting After Campaign Creation
These settings can be changed in the network platform for more targeting options. Maximus does include Country Targeting during campaign setup, but some networks offer more precise levels of Geo Targeting like State, DMA, and more depending on the network.
Outbrain
For more information about Outbrain targeting check out their official page : Campaign Targeting Settings
Select the edit symbol next to the campaign to change these settings.
Interest Targeting -
You can search or use the dropdown to include and exclude interests.
Audience Segmentation -
Include or exclude audience segments.
Location Targeting -
You can search for locations and add them here. Keep the country targeting entered during setup in Maximus, and do not put conflicting locations like those outside of the country selected.
Browser -
Search or select the browser you want to target. Please do not change the platform targeting selected in Maximus during setup. To change the Outbrain OS Targeting in Maximus, click here to read more.
AdBlock Exclusion -
Users who use AdBlock can be excluded from seeing your Outbrain campaigns.
Taboola
For more information about Taboola targeting check out their official pages : Targeting Audience Segments , Campaign Location Targeting Options
Select the Edit campaign properties pencil button next to a campaign.
Audience Targeting -
Campaign Clickers, My Audiences, and Marketplace Audiences can be selected for targeting.
Location Targeting -
You can target and block locations, adding Regions, DMA, and Zip Code. Keep the country targeting entered during setup in Maximus.
Gemini
For more information about Gemini targeting check out their official page : Gemini Native Targeting
For a better understanding of the Group Bid Adjustments check out Gemini's Official Page : How to Use Native Bid Adjustments
Click on the edit symbol in the top right of a campaign
Location Targeting -
You can search for locations to include and exclude. Keep the country targeting entered during setup in Maximus.
Interest Targeting -
Search or browse for interests to target by category.
Content.ad
For more information about Content.ad targeting check out their official page : Promote Content
Select the dropdown next to a campaign name and then Settings
Location Targeting -
Specific states can be selected. Keep the country targeting entered during setup in Maximus.
Block Lists and White Lists -
Block and White Lists are available as dropdown selections.
RevContent
For more information about RevContent targeting check out their official pages : Campaign Boost Targeting Options, Geotargeting
Select the Settings tab on an individual campaifgn or the Settings action on the Campaign Boosts page.
Region Targeting -
Including and Excluding states can be done via the dropdown selections. Keep the country targeting entered during setup in Maximus.
Operating System -
If Mobile or Tablet is selected (Phone or Tablet during Maximus campaign setup) you can specify which mobile OS you want to target.
