Gemini Campaign FAQ

What is the ad text?

  • Ad text is the ad title that will be displayed on the ad.

What is the branding text?

  • Branding text is the company name that will be displayed in the sponsored by label in the ad. This is required for Gemini ads and must be 35 characters or less.

What is the ad description?

  • The ad description is the text that will be displayed under the ad text and display url. It is required for Gemini campaigns and can be up to 150 characters.

What is secondary ad text?

  • Secondary ad text is the optional, additional text that will be displayed after the ad text for Gemini ads. When adding secondary ad text, both ad texts must be 30 characters or less.

What is display URL?

  • The display URL is the user-friendly URL that will appear when the ad is shown on search for Gemini campaigns. We recommend keeping the 'www.', but 'http://' is not required.

What is Call to Action Text?

  • The call to action text is the text that will be displayed on the call to action button for the Gemini ads. The call to action text is option and will default to ‘More’. Possible values for the call to action text as follows:
    • Watch More, Watch Now, Vote Now, Use App, Try Now, Subscribe, Sign Up, Shop Now, Sell Now, Save Now, Remind Me, Register, Record Now, Read More, Play Game, Play Now, Listen Now, Learn More, Now Launch, Install Join, Get Sample, Get Rates, Get Quote, Get Offer, Get Now, Get Coupon, Get App, Follow Now, Enroll Now, Download, Donate Now, Directions, Contact Us, Compare, Buy Now, Book Now, Bet Now, Apply Now
  • Call to Action Text is not translated if you are using our Language Translation feature.

Why is the default CPC for Gemini campaigns $0.05?

  • The default CPC for Gemini campaigns is set lower than other networks because the actual CPC will be based on the percentage increase that is set for your bid adjustments. The initial CPC must be set to a lower value to avoid CPCs being set too high.

What are Gemini bid adjustments?

  • The Gemini bid adjustments are percentage values that will either increase or decrease your CPC for a specific publisher group. If the Gemini CPC is set to $0.10 and  Group 1A is set to 100%, the bid on Group 1A will be $0.20. If Gemini CPC is set to $0.10 and Group 2A  is set to -20%,  the bid on Group 2A will be $0.08. Click here to learn more about Gemini bid adjustments.

What are publisher groups?

  • The Gemini publisher groups are based on ad placement and device. Group 1A is for large format devices (desktop) and has all of Gemini's best performing placements as well as all Verizon Media sites and apps while Group 1B includes these same placements for tablets and mobile devices. Groups 2 and 3 include third-party publisher placements (2A and 3A are for large format devices; 2B and 3B are for tablets and mobile devices). Click here to learn more about Gemini publisher groups.

How do the Fire & Forget® settings work for Gemini campaigns?

  • The automated CPC adjustments for Gemini campaigns are made based on the selected group under the Fire & Forget Optimization dropdown. The Fire & Forget can be updated from the Edit Gemini Settings drawer on the campaign details page of Gemini campaigns. During the Add Campaign process, this is done when creating the Gemini settings before submission. Click here to learn more about Fire & Forget for Gemini campaigns.

There is a row called Others in the Gemini Sites report. Is this for a particular site?

  • Others a collection of sites that we do not have information for, but this also includes some lower trafficked or lower quality sites that Gemini has on their network.

Acceptable Profit is 0% and my EPC is $0.25, why does my campaign show a CPC of $0.05

  • The CPC value displayed is the Gemini CPC. When performing optimizations, Fire & Forget will set the Gemini CPC to the lowest value possible and will set the group modifier of the selected Fire & Forget optimization group to the percentage needed to achieve the intended CPC. Open Gemini Settings to view the bid of the specific Publisher group.
Setting the lowest possible Gemini CPC reduces exposure to unwanted sites such as Others that can negatively impact campaign performance. Open Gemini Settings to view the bid of the specific Publisher group.

What are carousel ads?

  • Carousel ads group up to five images and captions in one place and allow users to swipe through each one. Carousel ads have the same requirements for Gemini images. Click here to learn more about how to add carousel images. A short video example of carousel ads can be found here.

How high (or low) can site bids for Gemini sites be?

  • Site bids for Gemini sites can be a minimum of -80% of the campaign CPC and a maximum of 800% of the campaign CPC.

How can the site bid modifiers be adjusted to reduce traffic? 

  • To reduce the amount of a traffic to a site on Gemini, set the site bid of the desired site to -80% of the Gemini CPC. If the Gemini CPC is $0.10, the site bid for that site will be $0.02.

Why doesn't the finalized total spend in the Gemini Sites report match the campaign level total?

  • With Gemini, not all traffic comes from a site that can be bid on or have traffic attributed.  If a site can be bid on, Maximus is able to display the reporting in real time and then reconcile spend data with the network for the sites where reporting data is available. Spend discrepancies can occur as the site data coming from Gemini does not include data for clicks that could not be attributed to a specific site.

What does the NA row in the Gemini Sites report signify?

  • If you see NA populated on the Gemini Sites Report and this contains spend, clicks, or revenue, this can be due to how Gemini sends data with traffic and may be reconciled at a later point. Please let our support team know via chat, ticket, or email ( so we can investigate this issue when it occurs.

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