Quick References

Updated by Michael

Ads

Taboola

Image Size Min 600x400px (1.5:1 aspect ratio)
Gifs: Min 400x200px, Under 3MB, Must have .gif
Text Length Branding Text - 26 Chars max
Ad Text - 120 Chars max
Ad Text Tokens ${country}$
${region}$
${dma}$
${city}$
${platform}$
${dayofweek}$
Additional Notes Ad Text can use Capitalization Types of uppercase or capitalized in format ${Keyword:CapitalizationType}$ such as
${city:capitalized}


Outbrain

Image Size Min 400x260px, Recommended 1200x800px (1.5:1 aspect ratio)
Text Length Ad Text - 150 Chars max
Ad Text Tokens ${country}$
${region}$
${city}$
${dayofweek}$
Additional Notes dayofweek+# can be used to display current day of week plus # of days, such as ${dayofweek+2}$


Gemini

Image Size Min 1200x627px (1.91:1 aspect ratio)
Square cropped image 627x627px
Text Length Branding Text - 30 Chars max
Ad Text - 50 Chars max, 30 max if using Secondary Ad Text
Secondary Ad Text (Optional) - 30 Chars Max
Ad Description - 150 Chars max
Ad Text Tokens {city}
{state}
{state_abbr}
{country}
{country_abbr}
Additional Notes Supports Carousel Ads (3 to 5 images in a single ad), and Video Ads


RevContent

Image Size Recommended 420x315px (1.333:1 aspect ratio)
Text Length Branding Text - 26 Chars max
Ad Text - 80 Chars max
Ad Text Tokens {city}
{state}
{zip}


ContentAd

Image Size Recommended 300x250x (1.2:1 aspect ratio)
Text Length Branding Text - 26 Chars Max
Ad Text Tokens {country}
{state}
{city}
{state}
{postal_code}



Landing Page

Where you would like bot and crawler traffic to be sent - a safe page that will not affect your click data since it is directed to this page.

Where you want real traffic to go to. This is usually a presell that leads to your offer.

Rotate your links by assigning percentages to them. If your percentages total over 100%, the links rotate based on a percentage of the total.

If you have 3 links of 30%, 60%, and 80%, 30% gets weight of 30 ÷ (30+60+80), or 17.6% effective weight between the other links.



Macro Tokens

All Networks

{clickid} Maximus Click ID
{ref} Referring site (when available)
{image} Maximus image ID
{network} Network abbreviation from Maximus
{mlid} The Maximus link id, required for Cookieless Advanced Tracking.


Taboola

{campaignid} Taboola campaign ID
{network_click_id} Taboola click ID
{site} Site name from Taboola
{adid} Ad ID from Taboola
{title} Ad Title from Taboola
{platform} Mobile or Desktop
{tn} Thumbnail from Taboola


Outbrain

{campaignid} Outbrain campaign ID
{network_click_id} Outbrain click ID
{site} Site name from Outbrain
{adid} Ad ID from Outbrain
{title} Ad Title from Outbrain


Gemini

{campaignid} Gemini campaign ID
{site} Site name from Gemini
{g_device} Device
{g_ad_group_id} Ad Group ID from Gemini
{g_supply_name} Domain name from Gemini
{g_ad_id} Ad ID from Gemini


RevContent

{network_click_id} RevContent click ID
{widget_id} RevContent widget ID
{content_id} RevContent content ID
{boost_id} RevContent boost ID
{adv_targets} RevContent Advertiser Targets


ContentAd

{campaignid} Campaign ID from Content.Ad
{network_click_id} Content.Ad click ID




Network CPCs

The maximum campaign level CPC that Maximus supports is $3. For Gemini campaigns, the maximum CPC is $0.50. Each network has its own limits for how low the campaign level bid and site (or widget for RevContent) level bid can go.


Network
Campaign Lowest Bid
Site Lowest Bid
Site Bid Limits
Taboola
$0.01
$0.001
+100%/-98.9%
Outbrain
$0.03
$0.03
+800%
Gemini
$0.05
$0.01
+800%/-80%
RevContent*
$0.001
$0.001
-
Content.Ad
$0.30
-
-



Site Bids and Block Limits

Taboola and Outbrain have a limit to the total number of blocks and bids you can have on a single campaign.


Network Site Bid Limit Site Block Limit
Taboola 3000 1500
Outbrain 500 100
Gemini 300 -




Day Parting Minimum CPCs

Each network has different minimums for how low you can set a static CPC Day Parting window.


Network
Day Parting Minimum CPC Bid
Taboola
$0.01
Outbrain
$0.03
Gemini (Desktop)*
$0.05
Gemini (Mobile)**
$0.03
RevContent
$0.001
Content.Ad
$0.30

*Gemini Desktop minimum of $0.05 is achieved with a Gemini CPC of $0.05 and a Group 1A bid of 0%. Maximus handles this modification for you - simply set the minimum to $0.05 when adding day parting.

**This is achieved with a Gemini CPC of $0.05 and a Group 1B bid of -40%. Maximus handles this modification for you - simply set the minimum to $0.03 when adding day parting. When your campaign is in day parting the CPC will appear as $0.05 in Maximus but is effectively bidding lower with the group bid adjustment that is automatically set.

When Gemini CPC day parting windows go into effect, all other group bid adjustments are set to their minimum.

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