Features

39 articles

​Gemini Settings

Gemini Settings allow you to change age and gender targeting, modify the Gemini CPC, and set bid adjustments for Publisher Groups as well as select which group Fire & Forget® optimizations occur for.

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​Link Management

Maximus uses a proprietary tracking system to generate links for the networks to use directly. Learn how to use tokens to pass information from the network to external tracking systems if you use one.

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Add Campaign Copy Site Bids

On Add Campaign, you are able to copy over site bids from an existing campaign to your new campaign. The campaigns must both be on the same network and site bids can only be copied when you are creat…

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Add Campaign Gemini Site Bids

You can bid on Gemini site/devices before a campaign starts with this bid during campaign creation feature.

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Advanced Tracking

Learn more about Advanced Tracking, and how Maximus can track landing page visits, landing page clicks, and send users to one or more offers from your landing page.

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Archive a Campaign

Learn more about what archiving a campaign does and how to archive your campaigns.

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Automatic Routing

Maximus will optimize routing when a user clicks on an ad appearing on a specific site to the best presell based on your settings.

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By Presell Sites Reporting & Routing

Routing your native advertising funnels has never been easier. View a breakdown of stats by presell, and set static routing for the best presells for a specific site while keeping weighted links for all other sites.

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Campaign Log

Maximus has a log that tracks both user changes as well as optimization changes via Fire & Forget®. Drag and drop, search, and more to quickly view changes made to your native campaign.

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Cloning Campaigns

Cloning a campaign allows you to quickly move through the campaign creation process by using the content and settings of an existing campaign. Copy your existing native campaigns and change the platform or network to maximize your native experience

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Conversion Cap

Conversion Cap can pause a campaign once a certain amount of conversions have been recorded on a daily, weekly, or monthly basis.

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Create a Campaign Per Platform Selected

Overview. Users now have the option to create individual campaigns if they select multiple platforms during campaign creation - skip all the cloning and time creating different platform versions of t…

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Creating Ads

Follow this guide to learn about image size requirements, title length requirements, ad text tokens, and more for Outbrain, Taboola, Gemini, and Revcontent.

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Daily User Emails

Every morning (EST) emails are sent to each Maximus user with information about how their campaigns have been performing over the last 7 days.

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Days Filter - All Days, Week Days, and Weekend

The Days Filter lets you select if you want to view all days of the week, just week days, or weekends. Combine this with other filters to get more detailed looks into your native campaign performance.

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Edit Country Targeting

Learn more about editing the country targeting on your campaign in Maximus.

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Filtering

Learn more about the different filters across the Dashboard, Manage Campaigns, and Campaign Details pages in Maximus.

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Gemini Audiences

Maximus allows users to add and view Gemini Email Audiences, targeting segments that use a CSV list of email addresses to target specific users.

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Gemini Domain Report and Blocking

Learn more about blocking domains (sites) with Gemini in Maximus.

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Gemini Language Select

The Gemini Language dropdown gives Gemini users the option to set the language of your target audience.

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Gemini Objective

Want to try a different style of campaign? Gemini lets you select an objective and your campaigns can target different users and display across different placements like their Yahoo Mail apps!

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Gemini Site Bidding

When setting site bids for Gemini, site bids must be maintained within the range of -80% (Min) up to +800% (Max). Read more about Gemini Site bidding details in this guide.

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Generating Ads

Overview. Don't waste your time adding the same image over and over again with different text - and don't do the same with one line of text and different images. Our ad generation tool lets you add i…

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Image/Site/Presell Reporting and Routing

The Image/Site/Presell Report allows you to view image performance similar to the Images Report, view how each image performs per site, see performance by presell of that image/site combination, and choose which presell you'd like that image/site combination to route to.

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Image/Widget/Presell Reporting and Routing

What is it? The Image/Widget/Presell Report allows you to view image performance similar to the Images Report, view how each image performs per widget, see performance by presell page of that image/s…

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Language Translation

When you Add a Campaign or Add Images on the Campaign Details page, there is an option to translate your text into one of these languages: Arabic, Egyptian Arabic, German, Spanish, French, Italian, Japanese, Korean, or Portuguese.

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Maximus Live iOS App

How to install the Maximus iOS app, its features, and how to best use it as a companion to enhance your native advertising campaign management experience.

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Outbrain Retargeting

Maximus allows users to create Story Sequencing Audiences (segments), retargeting segments similar to retargeting available in Outbrain.

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Outbrain Settings

In Maximus you can select which Operating System(s) to target for Outbrain campaigns during the Add Campaign process, or on the Campaign Details page. You can also choose to exclude AdBlock Traffic as well.

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Site Bidding

Taboola, Outbrain, Gemini, and RevContent allow for bids at a site level, and all except for RevContent work by using a multiplier of the campaign CPC. Learn more about the logic, how to add, remove, and properly use site bids.

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Site Blocking

Site blocking on the Campaign Details Sites Report lets you block your campaign from appearing on sites on the Outbrain and RevContent networks.

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Taboola Connection Type Targeting

Taboola Connection Type Targeting allows Taboola users to set targeting for the connection type. Connection type targeting can be selected for Wi-Fi Only. If targeting is selected for Wi-Fi Only , th…

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Taboola Marketing Objective

The Marketing Objective feature gives Taboola users the ability to set their Marketing Objective (goal) from Maximus.

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Taboola OS Targeting

The OS Targeting feature gives Taboola users the ability to have their campaigns target users on specific operating systems.

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Taboola Traffic Allocation

You can change the Traffic Allocation for Taboola campaigns within Maximus, deciding whether or not to use Taboola's Image performance algorithm to prioritize images over others. Selecting Even or Optimized can have a large impact on how a campaign performs.

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Top Performing Images

What ads are working for your campaign, and how can you find out why they work to try and replicate their success? Our Top Performing Images feature can help you design creatives.

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User Notifications

Maximus will notify users when their campaign has reached its Slow or Stop Amount. You will only receive notifications for campaigns created by your user account.

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White Label Domains

White Label Domains are custom domains you can use for tracking with Maximus. Read more about getting setup with White Label domains today.

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Widget Bidding and Blocking

Bid and block on Widgets using the Widget Report for Revcontent campaigns.

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