Fire and Forget®

21 articles

​Fire & Forget® Optimization

Learn more about the different Fire & Forget® features with links to more detailed pages elaborating on how they work and what they can do for your campaigns.

Updated

Acceptable Profit

Fire & Forget® Acceptable Profit optimization in Maximus will adjust the campaign CPC to maintain the media buyer defined margin. Let Maximus handle your native advertising bids for you.

Updated by Michael

Ad Stop CTR

What is Ad Stop CTR? Ad Stop CTR is found under Fire & Forget™ settings in both the Add Campaign process and Campaign Details Fire & Forget™ Settings drawer, under the Ads section. Only Maximus Pro P…

Updated by Michael

Budget Reset

Budget Reset allows your campaign to reset to a specific budget every morning.

Updated by Michael

CPA Goal

CPA Goal is an optimization in Fire & Forget® that allows you to set an amount that you want to spend to get one conversion.

Updated by Michael

Day Parting

Day Parting allows you to set a static CPC or pause the campaign during day parting hours.

Updated by Michael

Desired Click Pacing

Desired Click Pacing is a Fire & Forget® feature that allows you to drive traffic to your native ad campaigns.

Updated by Michael

Fire & Forget® Presets

Fire & Forget® Presets are template presets you can create and apply to campaigns, allowing you to manage Fire & Forget settings across many campaigns easily.

Updated

Fire and Forget® Flow

This flowchart and walkthrough shows the steps Fire & Forget® goes through as it evaluates your campaign and what steps it will take next to optimize.

Updated by Michael

Gemini and Fire & Forget®

Gemini bids differently than other networks, and with this in mind we've got some recommended ways to use Fire & Forget to get the most out of your campaigns.

Updated by Michael

Highest Bid

Highest Bid is the highest you let your bids reach when optimizing with Fire & Forget®. There is a Highest Bid setting at both the Campaign level and Site level.

Updated

Look Back Days

Look Back Days is the window that you choose to use when Fire & Forget® looks for the Sample Size for running optimizations.

Updated

Lowest Bid

Lowest Bid is the lowest you let your bids reach when optimizing with Fire & Forget®. There is a Lowest Bid setting at both the Campaign level and Site level.

Updated by Michael

Optimization Modes

Optimization Modes are selections available for Fire & Forget® that let you decide how to to optimize your native campaign based on how you want the campaign to run.

Updated by Michael

Protect Profit Slow and Stop

Learn how to protect your campaign's daily profits and let Fire & Forget handle ensuring you get the profit you're looking for.

Updated by Michael

RevContent Widget Optimization

RevContent allows you to bid on individual widgets, and with Fire & Forget® you can optimize these widgets as well including block by widget EPC.

Updated by Michael

Sample Size

Sample Size is the minimum number of clicks a campaign needs to have in the Look Back Days window in order to run some Fire & Forget® optimizations.

Updated by Michael

Site Acceptable Profit

Maximus will adjust the site CPC to maintain the margin defined as Acceptable Profit. Once the site has reached the Sample Size for a site, the Site Acceptable Profit can run.

Updated by Michael

Site Block EPC

On Outbrain campaigns, Maximus can block a site if its EPC falls below this threshold and has met the Sample Size for sites requirement.

Updated by Michael

Slow Amount

Slow Amount is the dollar amount you want to slow the bidding for a campaign, but still continue running that day in an attempt to gain more conversions.

Updated by Michael

Stop Amount

Stop Amount is an amount that your campaign has lost where you want to prevent any further bidding.

Updated by Michael