Fire and Forget®

21 articles

​Fire & Forget® Optimization

Learn more about the different Fire & Forget® features with links to more detailed pages elaborating on how they work and what they can do for your campaigns.

Updated 3 years ago by Aaron J Mitchell

Acceptable Profit

Fire & Forget® Acceptable Profit optimization in Maximus will adjust the campaign CPC to maintain the media buyer defined margin. Let Maximus handle your native advertising bids for you.

Updated 3 years ago by Michael

Ad Stop CTR

What is Ad Stop CTR? Ad Stop CTR is found under Fire & Forget™ settings in both the Add Campaign process and Campaign Details Fire & Forget™ Settings drawer, under the Ads section. Only Maximus Pro P…

Updated 3 years ago by Michael

Budget Reset

Budget Reset allows your campaign to reset to a specific budget every morning.

Updated 3 years ago by Michael

CPA Goal

CPA Goal is an optimization in Fire & Forget® that allows you to set an amount that you want to spend to get one conversion.

Updated 3 years ago by Michael

Day Parting

Day Parting allows you to set a static CPC or pause the campaign during day parting hours.

Updated 3 years ago by Michael

Desired Click Pacing

Desired Click Pacing is a Fire & Forget® feature that allows you to drive traffic to your native ad campaigns.

Updated 3 years ago by Michael

Fire & Forget® Presets

Fire & Forget® Presets are template presets you can create and apply to campaigns, allowing you to manage Fire & Forget settings across many campaigns easily.

Updated 3 years ago by Aaron J Mitchell

Fire and Forget® Flow

This flowchart and walkthrough shows the steps Fire & Forget® goes through as it evaluates your campaign and what steps it will take next to optimize.

Updated 3 years ago by Michael

Gemini and Fire & Forget®

Gemini bids differently than other networks, and with this in mind we've got some recommended ways to use Fire & Forget to get the most out of your campaigns.

Updated 3 years ago by Michael

Highest Bid

Highest Bid is the highest you let your bids reach when optimizing with Fire & Forget®. There is a Highest Bid setting at both the Campaign level and Site level.

Updated 4 years ago by Aaron J Mitchell

Look Back Days

Look Back Days is the window that you choose to use when Fire & Forget® looks for the Sample Size for running optimizations.

Updated 2 years ago

Lowest Bid

Lowest Bid is the lowest you let your bids reach when optimizing with Fire & Forget®. There is a Lowest Bid setting at both the Campaign level and Site level.

Updated 3 years ago by Michael

Optimization Modes

Optimization Modes are selections available for Fire & Forget® that let you decide how to to optimize your native campaign based on how you want the campaign to run.

Updated 3 years ago by Michael

Protect Profit Slow and Stop

Learn how to protect your campaign's daily profits and let Fire & Forget handle ensuring you get the profit you're looking for.

Updated 3 years ago by Michael

RevContent Widget Optimization

RevContent allows you to bid on individual widgets, and with Fire & Forget® you can optimize these widgets as well including block by widget EPC.

Updated 3 years ago by Michael

Sample Size

Sample Size is the minimum number of clicks a campaign needs to have in the Look Back Days window in order to run some Fire & Forget® optimizations.

Updated 3 years ago by Michael

Site Acceptable Profit

Maximus will adjust the site CPC to maintain the margin defined as Acceptable Profit. Once the site has reached the Sample Size for a site, the Site Acceptable Profit can run.

Updated 3 years ago by Michael

Site Block EPC

On Outbrain campaigns, Maximus can block a site if its EPC falls below this threshold and has met the Sample Size for sites requirement.

Updated 4 years ago by Michael

Slow Amount

Slow Amount is the dollar amount you want to slow the bidding for a campaign, but still continue running that day in an attempt to gain more conversions.

Updated 3 years ago by Michael

Stop Amount

Stop Amount is an amount that your campaign has lost where you want to prevent any further bidding.

Updated 3 years ago by Michael