Optimization Modes
What are Optimization Modes?
Optimization Modes are selections available for Fire & Forget® that let you decide how to to optimize your campaign based on how you want the campaign to run. You can only have one Optimization Mode selected per campaign.
How Do Optimization Modes Work?
In the Fire & Forget Settings drawer in Campaign Details or during Add Campaign you can choose one of 3 optimization modes: None, CPA Goal, or Acceptable Profit.
When you select an Optimization Mode, Fire & Forget displays different fields which you can edit, and features that you can enable or disable depending on the mode. Most notably, the CPA Goal Optimization Mode does not include a Site section for optimization, only Campaigns and Day Parting are available.
None Optimization Mode
The None Optimization Mode has 3 sections - Campaigns, Sites, and Day Parting.
None Campaigns
The None mode Campaigns section includes the features Budget Reset, Lowest Bid, Highest Bid, Slow Amount, Stop Amount, Sample Size, Look Back Days, Desired Click Pacing, Protect Profit Slow, and Protect Profit Stop.
The Look Back Days value is listed in the Campaigns section, but works only for Site Acceptable Profit on the Sites section as there is no campaign level Acceptable Profit in the None Optimization Mode.
None Sites
The Sites section looks like the previous iteration of Fire & Forget and includes Site Acceptable Profit, Sample Size, Lowest Bid, and Highest Bid.
None Day Parting
The Day Parting section for all Optimization Modes looks identical. Click here to read more about Day Parting.
None Ads
The Ads section for all Optimization Modes looks identical. Click here to read more about Ad Stop CTR.
CPA Goal Optimization Mode
The CPA Goal Optimization Mode has 2 sections - Campaigns and Day Parting.
CPA Goal Campaigns
The CPA Goal mode Campaigns section includes the features CPA Goal, Budget Reset, Lowest Bid, Highest Bid, Slow Amount, Stop Amount, Sample Size, Desired Click Pacing, Protect Profit Slow, and Protect Profit Stop.
Note that the Look Back Days option is missing - by default CPA Goal operates with a Look Back period of Today.
CPA Goal Day Parting
The Day Parting section for all Optimization Modes looks identical. Click here to read more about Day Parting.
CPA Goal Ads
The Ads section for all Optimization Modes looks identical. Click here to read more about Ad Stop CTR.
Acceptable Profit Optimization Mode
The Acceptable Profit Optimization Mode has 3 sections - Campaigns, Sites, and Day Parting.
Acceptable Profit Campaigns
The Acceptable Profit mode Campaigns section includes the features Acceptable Profit, Budget Reset, Lowest Bid, Highest Bid, Slow Amount, Stop Amount, Sample Size, Look Back Days, and Desired Click Pacing.
Acceptable Profit Sites
The Sites section looks like the previous iteration of Fire & Forget and includes Site Acceptable Profit, Sample Size, Lowest Bid, and Highest Bid.
Acceptable Profit Day Parting
The Day Parting section for all Optimization Modes looks identical. Click here to read more about Day Parting.
Acceptable Profit Ads
The Ads section for all Optimization Modes looks identical. Click here to read more about Ad Stop CTR.
How To
Set the Optimization Mode
Click on the button on the Campaigns section of Fire & Forget Settings to switch Optimization Modes for Fire & Forget.
Common Uses
Depending on which plan of Maximus you are on, you will have access to certain Optimization Modes.
Starter Users
For Starter users, you are only able to choose between None and CPA Goal. For any optimizations you must then select the CPA Goal mode for your campaigns. Note that the Sites section is absent in the None mode as this is a feature of the Pro Plan and allows you to do site Fire & Forget optimizations.
Pro Plan Users
Selecting a mode depends on how you want to run your campaigns. If you want to disable campaign level optimization but use Site optimizations, select the None Optimization Mode to remove campaign level Acceptable Profit.
The CPA Goal mode can be effective if you know your target CPA for the campaign you're running and lets you to be more hands off managing your campaigns.
Acceptable Profit gives more granular options and the ability to choose Look Back Days for optimizations versus the CPA Goal mode. With more options you can customize the optimization more to your preferences, and also run Acceptable Profit exclusively at the campaign level.
